Is Google Incognito mode safe

There are millions of user who uses Google Chrome as their default browser. Google chrome is highly trusted . Users also believe that their data is safe in Incognito mode. The recent news buzz has stirred uncertainty among users, leading to a dilemma regarding whether to trust incognito mode or not.. In recent times, users have developed a belief that their search results in incognito mode are being displayed as advertisements. For instance, if a user searches for shoe items, they notice advertisements related to shoes appearing while surfing internet.

What is Incognito mode? Is Google Incognito mode safe?

Incognito mode is the feature in browser which does not track cookies, save your searches, and Online activity. This feature is found in almost all browsers like Chrome, Edge, Firefox, etc. User trust incognito mode so their activities are not tracked.Is Google Incognito mode safe

Google agrees to pay  5 Billion dollar

In the year 2020, the legal firm Boies Schiller Flexner initiated a legal action against Google, alleging that a considerable number of people, described as “millions of individuals,” were likely impacted. The law firm referred that Google has violated the privacy of the users using the browser in Incognito mode by tracking the user’s online activity. Google denied the allegations in the beginning. In 2023, Google bid that this allegation is baseless.

Judge Rodgers rejected the Google bid to reject the lawsuit.  The judge raised the question of whether Google had entered into a legally binding agreement not to collect users’ data while they were browsing in private mode. The reference was made to Google’s privacy policy and various statements from the company indicating potential restrictions on the collection of user information.

Google advertisement clearly says that chrome browser incognito mode safeguards user’s data. However, the individuals bringing the legal action claimed that Google’s analytics, cookies, and apps enabled the Alphabet unit to monitor their activities, even when they configured Google’s Chrome browser to “incognito” mode and other browsers to “private” browsing mode.

In previous hearing, in the year 2020, the lawsuit encompassed “millions” of Google users from June 1, 2016, onward. The legal action sought a minimum of $5,000 in damages per user, citing violations of federal wiretapping and California privacy laws.

Google has agreed to pay 5 Billion dollar but the terms are condition of settlement has not been disclosed yet.


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